The notion of Integrated Tourism Zones (ITZ) is a novel concept in Pakistan, which entails the creation of meticulously planned and expertly managed tourist destinations for both domestic and foreign visitors. ITZs represent a holistic approach to tourism development in Khyber Pakhtunkhwa, aiming to fortify and enrich the region's tourism sector.
KITE recognize the potential of KP tourism sector to advance prosperity& drive inclusive, sustainable development. Committed to its aim of making KP as "preferred and resposible tourism destination"